Why Bright Leisure
Not an agency shouting from the outside. Someone who gets how your business actually works.
I don't come from tech, but from the parks themselves. For more than ten years I worked at Landal GreenParks, the largest holiday provider in the Netherlands, including responsibility for launching the guest app and digitalising operations.
I bring that experience to every park: I know the rush of changeover day, the staffing puzzle and the pressure on margin. For me, robotics and AI are not a goal in themselves, but a way to give time back to the guest.
I don't do this alone. For technology, installation and on-site delivery I work with fixed partners, such as Karssen Handelsonderneming and Innovi. So behind a single point of contact stands a team that delivers.
Not an agency shouting from the outside. Someone who gets how your business actually works.
What I believe
I automate the routine work and leave guest contact untouched. That's where your people make the difference.
Robotics and AI aren't a goal in themselves for me, but a way to give time back to the guest.
I'm only satisfied once I leave a lasting change behind: an organisation that keeps improving the guest experience with AI and robotics on its own.
— Michael Verhagen, Bright Leisure
